Project 02 / 10
Quechua
The legacy of the Inca empire reimagined as a contemporary gourmet experience — branding and packaging for a single-origin coffee collection.
The legacy of the empire reimagined as a contemporary gourmet experience.
Quechua Gourmet Collection is a branding and packaging proposal inspired by the cultural richness of the Inca Empire and the ancestral bond between land, agriculture and Andean identity. It turns natural Peruvian products into a premium line that conveys origin, heritage and sophistication.
The identity combines high-impact condensed type, symbols drawn from Inca iconography, traditional textile patterns and a palette based on Peru’s minerals, mountains and natural dyes. The line includes Sacred Cusco Coffee, Chuncho Chocolate, Premium Coca Tea, Highland Honey, Smoked Ají Amarillo and Pink Salt.
quechua-branding.behance1400 × 11590



































































Next project


