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Quechua

The legacy of the Inca empire reimagined as a contemporary gourmet experience — branding and packaging for a single-origin coffee collection.

The legacy of the empire reimagined as a contemporary gourmet experience.

Quechua Gourmet Collection is a branding and packaging proposal inspired by the cultural richness of the Inca Empire and the ancestral bond between land, agriculture and Andean identity. It turns natural Peruvian products into a premium line that conveys origin, heritage and sophistication.

The identity combines high-impact condensed type, symbols drawn from Inca iconography, traditional textile patterns and a palette based on Peru’s minerals, mountains and natural dyes. The line includes Sacred Cusco Coffee, Chuncho Chocolate, Premium Coca Tea, Highland Honey, Smoked Ají Amarillo and Pink Salt.

quechua-branding.behance1400 × 11590

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I care most about projects where brand, product and motion are thought through together. If you have one, tell me about it.

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Design services in Madrid and Spain

Martín Boza Durán, a graphic and web designer based in Madrid, works with brands across Spain and Europe.

All projects belong to their respective clients.

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Designed and built by Martín Boza. Made with Next.js, React, Tailwind CSS and Lenis. Typefaces: Doto, Inter Tight, Newsreader and JetBrains Mono.

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